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Mitch Thompson, a Minnesota native from Albert Lea, spent the first three...
The Diverse Emerging Music Organization (DEMO) is a 501(c)(3) nonprofit organization founded in 2005 by legendary First Avenue manager Steve McClellan. DEMO promotes and preserves Minnesota’s independent music legacy while championing its future.
At the heart of our mission is the Minnesota Music Archive (MMA), a shared cultural memory in the form of a digital repository dedicated to preserving Minnesota’s recorded music heritage. The archive focuses on released recordings by Minnesota musicians across all genres, generations, and geographies, recognizing these recordings as vital cultural artifacts that document the artistic, social, and creative history of the state.
Yet many independent and locally released recordings remain vulnerable to loss as physical formats deteriorate and digital platforms evolve. The MMA works to ensure that these recordings remain accessible to future generations through professional standards of documentation, cataloging, and preservation.
A growing network of volunteers, artists, archivists, and cultural partners fuels the archive. To ensure cultural and geographic diversity, we work with historians, educators, and community organizations statewide. Through collaboration, innovation, and community engagement, the archive helps safeguard Minnesota’s music heritage while creating new opportunities for discovery, research, education, and inspiration.
Recorded music is more than entertainment. It is a primary historical record that captures how Minnesotans have expressed themselves across decades and communities. These recordings form the bedrock of Minnesota’s music history, providing the evidence, context, and perspective needed to understand artists, scenes, movements, and cultural moments. They preserve not only the music itself, but also a record of the people, places, and time periods that shaped it.
Yet many independent and locally released recordings remain vulnerable to loss as physical formats deteriorate and digital platforms evolve. The MMA works to ensure that these recordings remain accessible to future generations through professional standards of documentation, cataloging, and preservation.
A growing network of volunteers, artists, archivists, and cultural partners fuels the archive. To ensure cultural and geographic diversity, we work with historians, educators, and community organizations statewide. Through collaboration, innovation, and community engagement, the archive helps safeguard Minnesota’s music heritage while creating new opportunities for discovery, research, education, and inspiration.

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Mitch Thompson, a Minnesota native from Albert Lea, spent the first three...

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Ted Martin started as a DEMO volunteer in 2005 before joining the...

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Willie McManus has been a DEMO board member since 2010. He founded...

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Thomas Maruska is an experienced Audit Manager at CBIZ, where he specializes...

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Mary Kuennen joined the DEMO Board in 2019 and has long been...

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Mike Deeney joined the DEMO Board in June 2019 and served as...

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Seth Peter joined the DEMO board in 2020 as a lifelong fan...

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Marty Bragg joined the board of DEMO in Nov. 2024. She is...

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Neva Fuller is an archivist and librarian with a passion for the...

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Peter Rudrud joined the DEMO Board of Directors in 2024. Before...

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Carnage The Executioner A.K.A. TERRELL X started his musical journey in 1984...

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Christine joined the DEMO Board of Directors in 2024 and leads the...

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Shelley Pierce joined the DEMO Board in January of 2025. Shelley is...

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Kevin Yang’s first experience with DEMO started in Summer 2025 where he...

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Stacy Schwartz started working in the Twin Cities music scene photographing local...

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Stephen T. McClellan is an American concert promoter and educator. For 30...

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Krista Wax joined the DEMO Board in July of 2026. Krista is...
Every recording is a piece of Minnesota’s history. Together, they create a living record of the artists, communities, cultures, and ideas that have shaped our state. The Minnesota Music Archive preserves and provides access to Minnesota recordings so that the story of our music can be discovered, studied, celebrated, and shared. We are committed to safeguarding this record and ensuring that Minnesota’s music heritage endures for future generations.
The MMA is a project of DEMO, a nonprofit dedicated to supporting Minnesota’s independent music community. DEMO envisions Minnesota as a bedrock of independent music and serves as a perpetual home and advocate for the state’s musical creativity.
The archive is powered by a growing network of volunteers, artists, archivists, and cultural partners. We also collaborate with historians, educators, and community organizations across the state to ensure the archive reflects Minnesota’s cultural and geographic diversity.
Contribute music to the archive.
Collection Management Policy
We are developing a formal collection management policy that outlines how materials are selected, preserved, described, and made accessible. This policy will reflect our commitment to transparency, equity, and archival best practices.
Our Collection Management Policy is a living document that continues to evolve as we refine our digital‑and‑analog mission and deepen our understanding of what our community wants represented in the Archive; please reach out to us for the most current version.
Info@MinnesotaMusicArchive.org
We seek to establish a physical space where you can engage with Minnesota’s music history.
We envision the physical space should be:
Your support, through donations, partnerships, and participation, will help to move us closer to making this vision a reality.
Market success and popularity can be fleeting, often short-sighted, and may lack cultural inclusivity. By focusing on preservation as a critical piece of the musical ecosystem, DEMO creates a lasting legacy that honors artist’s output, preserves cultural heritage, and INSPIRES future generations.
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